ASCND Growth Model

ASCND Growth Model

Turn Setters into Closers. Closers into Leaders. Leaders into Dealers. Dealers into Installers.

At ASCND, we don’t just provide a platform—we provide a clear path to growth. Whether you're starting as a setter or running a dealership, we help you scale step-by-step toward higher profits, more control, and full business ownership.

Phase 1: Setters Become Closers

Most solar companies leave setters grinding endlessly. We change that. At ASCND, setters aren’t just appointment bookers—they’re future closers. With hands-on training, leads, and exclusive tools, you’ll gain the skills and confidence to start closing your own deals and earning full commissions.

Phase 2: Closers Become Sales Leaders

Once you’ve mastered closing, the next step is leading. ASCND helps you build a team, leverage override commissions, and turn closing into a scalable business. You teach new setters and closers while continuing to earn full commissions on your personal deals.

Phase 3: Sales Leaders Become Dealers

Sales leaders who consistently close at volume are ready to become dealers. ASCND provides the tools to help you transition into dealership ownership—where you set your own redlines, control the sales process, and earn higher margins. No more working under someone else’s structure.

Phase 4: Dealers Become Installers

As a dealer, you still rely on an installer to fulfill projects. ASCND takes it a step further. We provide a pathway to full installation ownership—without the complexity. By leveraging our Summit Program, you keep 100% of commissions and installation margin, without handling back-end logistics.

Why ASCND’s Growth Model Works

  • No middlemen—you move from sales to full business ownership.
  • Faster timelines = fewer cancellations, better cash flow.
  • Real equity—build a company, not just a commission check.
  • Scalable income streams through overrides and team growth.

Take Control Of Your Future

Start as a setter. Become a closer. Scale into leadership. Build your own dealership. Own your installations.

Where you start in solar shouldn’t define your earning potential—ASCND helps you move up.