About ASCND
Redefining Solar Sales & Installation
The solar industry has changed. Outdated models, slow timelines, and shrinking profits have made it harder for dealers and sales professionals to thrive. ASCND was built to change that.
At ASCND, we believe solar professionals should have full control over their business. That means faster installs, direct pay, higher profits, and total transparency.
We give you the tools, partnerships, and opportunities to scale—whether you’re just getting started or ready to take full ownership of your solar operation.
Our Mission
Empower solar professionals to build, grow, and thrive with complete control over their business, faster installations, and maximum profitability.
We’re not just another solar dealer—we’re a platform for growth. From individual reps to seasoned dealers, ASCND provides the support, resources, and financial structure needed to scale with confidence.
What We Do
We help you take control. Instead of relying on slow, overloaded installers, ASCND gives you the speed, flexibility, and profitability of an installing dealer—without the overhead.
We give you direct access to higher earnings.
- 100% commissions plus 25% of install margin.
- No clawbacks.
- The industry’s fastest installs with dedicated contractors.
- Full project transparency and direct pay.
We help you scale your business. Through programs like Summit and Trailblazer, we give top dealers a clear path to owning more of the process, increasing profits, and securing long-term market control.
Who We Serve
- Sales Professionals → Keep more of your commissions and close deals faster.
- Sales Leaders → Grow your team with better support, overrides, and market control.
- Dealers → Scale faster with full-service installation partnerships and nationwide reach.
- Aspiring Installers → Take full ownership of the installation process without the risk or overhead.
Why ASCND?
Small Contractors, Big Impact: By partnering with local electrical contractors instead of large installers, we maintain faster timelines and deliver focused project attention.
Internal Efficiency: By managing most processes in-house, we ensure control, quality, and speed at every step.
Empowered Growth: ASCND provides career advancement opportunities—from sales rep to division leader—unlocking unparalleled potential.
Our History
What started as a vision to optimize solar installations has evolved into a movement. Over the years, ASCND has grown into a trusted name in solar solutions, earning a reputation for innovation, empowerment, and results.